业务

The Beauty of a Trade Show Dress Code

公司, 大型和小型, allocate substantial funds from their annual marketing budgets to showcase their products and services at various trade shows. The great thing about trade shows is that for the most part, you have a captive audience interested in what you have to sell. The downside is that putting on a successful trade show exhibit isn’t cheap. 巨大的横幅, 定制的桌布, 赠送的物品, business cards and corporate brochures are just a few of the expenses necessary to pull off a memorable exhibit. 但, the one thing many companies often forget to consider is the dress and presentation of the representatives working behind the booth.

第一印象

You only get one chance to make a first impression. A company can spend thousands of dollars on a spectacular-looking trade show booth only to have that priceless first impression ruined by a slovenly dressed employee. It may seem common sense that employees should be neat, well-groomed and dressed in line with your company’s brand vision, 但不幸的是,事实并非如此. The answer to this problem is a well-documented trade show dress code. What should a foolproof trade show dress code include?

准备安慰

Trade shows generally mean long hours of standing on your feet. Your staff should come prepared by bringing comfortable shoes, and shoe cushion inserts for extra protection. They should choose shoes that are well broken in as new shoes can cause pain and blistering. Today’s fashion offers many shoes that are comfortable and suitable for business suits as well as business casual. High heels are obviously problematic for most women, 但幸运的是, there are many fashionable flats shoes that fit any occasion and will save feet and joints hours of discomfort.

考虑你的听众

对一些产业来说, 休闲服, 穿孔, and tattoos are not only appropriate representations of a company’s image, 但他们也在意料之中. However, most industries lean toward a more traditional brand image. If your company is not a fitness company, maybe your employees should leave the yoga pants at home. Is your ideal consumer or prospect expecting to see your staff in business suits, 马球衫, 还有熨得很好的裤子? 不要让他们失望. Your attire should be an extension of your company’s brand, not a distraction.

质量问题

作为一个公司, go ahead and make the investment and purchase the nicest quality shirt or dress materials, 然后 brand with your logo in a tasteful way. Stay away from the unisex clothing trap. When ordering clothing for ladies, spring for the female cut. 女性的切割可能要多花一些钱, but they will fit your female employee better and make your company look like it means business. 如果你不提供品牌服装, be sure to provide photos with descriptions of what clothing is and is not acceptable. 小心驶得万年船.

细节决定金钱

So now, your trade show staff knows what to wear and what not to wear. 但, there are few more things your dress code should also include:

  • 珠宝, 保持简单. 重点应该放在展览上.
  • Belt Buckles – These should be stylish and classy, not big and bulky.
  • Shoes – Make sure they shine and aren’t scuffed.
  • Belts – If at all possible, your belt should match your shoes.
  • Fingernails – Your nails should be neat and preferably manicured.
  • Hair – It goes without saying that your hair should be clean and tidy.
  • 香水——尽量少用.

Implement a clear trade show dress code to make sure your walking billboards (your staff) are presenting your brand in the best light possible. Let your staff know exactly how you expect them to look and conduct themselves when representing your company. The beauty of having a trade show dress code is that you are free to focus on the most important things…attracting new prospects and reconnecting with current clients. 欲了解更多信息,请联系 万博manxbet 今日致电(855)214-2844.

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